In a groundbreaking move that could redefine the landscape of self-care and health, Questex has launched Be+Well. This new brand platform represents a fusion of industries that often intersect but rarely combine under one banner: beauty, spa, wellness, and fitness. It’s a timely convergence, given the current evolution of the wellness market, which is experiencing explosive growth and heightened consumer interest.
Economic forecasts suggest that this sector’s value could skyrocket to $9 trillion by 2028, highlighting a new chapter in the global pursuit of health and well-being. The decision to unify these sectors under Be+Well takes into account a burgeoning consumer base, where wellness is not just a trend but an essential part of everyday life for 82% of Americans. Questex’s initiative appears not just strategic but visionary, anticipating a future where these industries are not only complementary but inseparable.
The sentiment behind Be+Well resonates deeply within the communities it aims to serve. Wellness is no longer seen as a luxury but as a source of empowerment and transformation. As consumers demand more from their wellness journeys, the professionals in these fields need spaces that inspire innovation and collaboration. Be+Well promises to be just that—a catalyst for creativity and an incubator for ideas that will propel these industries forward.
Questex has a rich history of leadership and influence in these sectors, previously hosting separate events that were informative yet kept their focus areas distinct. With Be+Well, they are harnessing their expertise to create an unparalleled experience where shared knowledge and collaborative approaches take center stage. By merging these iconic events, Questex is not just responding to market trends—it’s shaping them.
As Be+Well begins its journey, it’s more than just a platform; it’s a movement that acknowledges the power of unity. In bringing together diverse yet overlapping industries, it stands poised to deliver on the promise of holistic wellness. The future envisioned by Be+Well is one where professionals aren’t just providers of services, but partners in wellness transformation. The initiative may well inspire other industries to follow suit, reimagining the boundaries of their capabilities and the scope of their impact.
